we work with brands who help people live better lives.
We bring together the best creative minds, with the strongest strategic thinkers
to deliver bold, innovative communication strategies, which drive brands to cultural relevance.
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Humantra : Hydration Report
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247 Represent : Mission Iceland
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Lululemon : Editorial Media Agency
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![A group of runners participating in a race, starting at the beginning line under a large Red Bull banner. Many people are capturing the moment with their phones on the sides.]()
Redbull x Hyrox : Beyond The Rox
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![A woman lying inside a black portable sauna tent labeled 'Bon Charge' in a living room, with sunlight shining through large windows.]()
Bon Charge : Infrared PEMF Sauna Dome Launch
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![Person with henna tattoos on hands, wearing rings, holding a container labeled "Humanika" dietary supplement, wearing tan pants and white sneakers.]()
Humantra : Apricot Launch
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![Three women standing outdoors, stretching before a workout. The woman in the foreground is wearing a blue sports bra, a beige cap, and black shorts. The second woman is wearing a black top and black shorts, and the third woman is in a white top and black shorts. They are on a city street in front of a glass building.]()
Shock Absorber : London Marathon 2025
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![Person walking on a runway, wearing white athletic shoes, white socks with black text, black shorts, and standing on a multi-colored runway with dark background and spotlight.]()
Represent 247 : Puma Collaboration
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![A woman with long blonde hair, colorful tattoos on her arm, wearing a light pink t-shirt and white sneakers, smiling and posing with her hand under her chin against a purple-pink blurred background.]()
R.A.D® : DB3 Launch x Danielle Brandon
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HYROX : Monthly Global Newsletter
fittest. is a creative agency dedicated to brands
at the forefront of human optimisation,
lifestyle and cultural innovation.
We fuse strategic PR, creative media, brand storytelling and influencer-driven partnerships to amplify impact, spark conversation, and position our clients as leaders in the wellness, and performance space - where science, style and influence converge.
Story First.
Then How to Tell It.
fittest.pr
Game-changing strategies driving earned media for brand relevance.
fittest.media
Comprehensive editorial world building for brands with substance.
To help performance-driven brands scale with discipline and creativity.
Taking you inside the coolest brands in the health and fitness space,
for interviews, advice and fun stuff you won’t find anywhere else.
Ready to tell your stories? For case studies, full services and bespoke solutions get in touch.
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