we work with brands who help people live better lives.

We bring together the best creative minds, with the strongest strategic thinkers to deliver bold, innovative communication strategies, which drive brands to cultural relevance.

  • HYROX : E15 Glasgow

  • Bon Charge : Infrared PEMF Sauna Dome Launch

  • Humantra : Apricot Launch

  • Free Soul : Magnesium Launch

  • Represent 247 : Puma Collaboration

  • JAB : Jab Boxing Victoria Opening

  • R.A.D® : DB3 Launch x Danielle Brandon

fittest. is a creative agency dedicated to brands at the forefront of human optimisation, lifestyle and cultural innovation. We fuse strategic PR, creative media, brand storytelling and influencer-driven partnerships to amplify impact, spark conversation, and position our clients as leaders in the wellness, longevity and performance space - where science, style and influence converge.

Story First.
Then How to Tell It.

Game-changing strategies driving earned media for brand fame & relevance.

Comprehensive editorial world building for brands with substance.

We look at your challenges with a new set of eyes and chart the path to enduring success.

Leveraging voices of authority and strategic seeding to drive reputation and measurable sales.

our stories

C O M I N G S O O N

follow us

Performance fused with style. The @rad_global ONE V2 ‘Panda’ isn’t just a look - it’s built for stability, responsiveness, and everyday versatility. Designed by ex-Nike veteran Tom Berend, this drop is making a splash, both
"The future of at-home wellness." @boncharge_ featured in @thelondonstandard. Indulge in the zenith of luxury recovery with the Bon Charge Infrared PEMF Sauna Dome. Designed for those who demand the best in relaxation, rejuvenation, and cu
New look, same quality. Now in its fittest form. Welcome to fittest, the home of wellbeing, health and fitness brand performance. From best-in-class PR coverage, to expert strategic insight, affiliate programs, and the creation of editorial media th
Last Thursday, @rad_global dropped its latest shoe – the DB3. A refined colourway of the iconic R.A.D ONE V2, crafted in close collaboration with their OG ambassador @DanielleBrandon7. This exclusive edition, in DB’s signature peach and
Wellness, elevated. We’re thrilled to see @healf’s @eleanorhoath_ featured in @britishvogue, highlighting the power of DIM for PMS and female wellbeing. Discover @healf’s expertly-curated range of DIM supplements at healf.com or
Elite training meets luxury fitness. @jabboxing.club is redefining workouts and @menshealthmag admires the combo. From world-class coaching to Nordic saunas, this isn’t just a gym - it’s an experience. Ready to sweat like Rocky in Maywe

Ready to tell your stories? For case studies,
full services and bespoke solutions
- click here to get in touch.